Press & Media

Joe Maxi
Newsroom

The UK's fastest-growing taxi booking platform. 5,063 locations, zero commission for drivers, no surge pricing for passengers. Media enquiries welcome.

Joe Maxi — key facts for journalists

5,063+

UK locations covered

140,800+

Pages indexed by Google

0%

Commission on driver fares

£49.95/mo

Driver subscription — flat fee

24/7

Availability across the UK

2024

Year founded

About Joe Maxi

Joe Maxi is the UK's fastest-growing taxi booking platform, connecting passengers with licensed local taxi drivers across 5,063 UK locations. Founded in 2024, Joe Maxi was built to address two fundamental problems with the existing taxi app market: passengers paying surge-inflated prices, and drivers losing 25–30% of every fare to platform commission.

Joe Maxi's model is structurally different from Uber and Bolt. Rather than taking a percentage of every fare, Joe Maxi charges drivers a flat monthly subscription of £49.95 — and takes zero commission on fares. This means passengers pay the council-regulated tariff with no surge pricing added, and drivers keep 100% of what they earn.

Every driver on Joe Maxi is council-licensed, DVLA-verified, and DBS-checked before they can accept any bookings. Joe Maxi does not accept unlicensed or unverified drivers — a deliberate decision to prioritise passenger safety over driver supply volume.

Joe Maxi covers more UK locations than any other taxi booking platform, including hundreds of towns and rural areas where Uber and Bolt have no presence. The platform operates 24/7 across the UK, Highlands, Islands, Channel Islands, Isle of Man and Ireland.

Story angles for journalists

Four strong angles with clear public interest

BusinessTechnologyTransport

The Uber alternative built for drivers

Joe Maxi's zero-commission model is the first serious structural challenge to Uber's dominance in the UK taxi market. Where Uber takes 25–30% of every fare, Joe Maxi takes nothing — charging drivers a flat monthly fee instead.

TransportRuralUK

The platform covering more UK locations than Uber

Joe Maxi covers 5,063 UK locations — including hundreds of towns and rural areas where Uber and Bolt have no presence. For passengers outside major cities, Joe Maxi is often the only app-based taxi booking option available.

ConsumerPricingRegulation

No surge pricing — the consumer story

On New Year's Eve 2025, Uber charged 3x surge pricing in London. Joe Maxi passengers paid the council-regulated tariff. The no-surge-pricing model is a significant consumer story with clear public interest.

SafetyRegulationLicensing

Licensed drivers vs gig workers — the safety angle

Every Joe Maxi driver is council-licensed, DVLA-verified, and DBS-checked. Joe Maxi only accepts drivers with a valid UK taxi licence — a deliberate choice to prioritise passenger safety over driver supply volume.

Press releases

Platform GrowthJuly 2026

Joe Maxi surpasses 140,800 indexed pages — the UK's most comprehensive taxi booking platform

Joe Maxi has become the UK's most geographically comprehensive taxi booking platform, with over 140,800 pages indexed by Google covering 5,063 UK locations across 18 service categories including taxi, private hire, minicab, executive chauffeur, long distance, hospital transfers, train station taxis, and more — more than any other taxi platform operating in the UK.

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Business ModelJune 2026

Joe Maxi launches zero-commission model for licensed UK taxi drivers

Joe Maxi has formally launched its zero-commission subscription model for licensed UK taxi drivers, charging a flat £49.95/month with no percentage deducted from fares — a direct challenge to Uber's 25–30% commission structure.

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ExpansionMay 2026

Joe Maxi expands to cover all 5,063 UK locations

Joe Maxi has completed its UK coverage expansion, now covering every area served by a UK taxi licensing authority — from central London to rural Scotland, Wales, and Northern Ireland.

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Media kit

Assets available on request from [email protected]

Joe Maxi logo pack

SVG, PNG, and EPS formats. Light and dark variants. Horizontal and stacked lockups.

Brand guidelines

Colour palette, typography, logo usage rules, and tone of voice guidelines.

Platform screenshots

High-resolution screenshots of the passenger booking flow and driver dashboard.

Founder photography

High-resolution portrait photography for editorial use.

Data & statistics

Platform statistics, location coverage data, and driver earnings comparisons.

Boilerplate copy

Standard company description in 50, 100, and 200-word versions for editorial use.

Press contact

For media enquiries, interview requests, and press releases, contact the Joe Maxi press office directly.

Joe Maxi Press Office

[email protected]

We aim to respond to all media enquiries within 24 hours.